Decent Product Service Customer Centricism

Perception & ‘decent’ product: Customer-centricity today (2)

This is the second article that explores customer-centricity in today’s context. A product is a tangible item and a service an intangible item.  They are both closely aligned, with many products carrying an element of service, which are put on the market for consumption.    For example, when a customer buys a laptop, it comes with …

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